Category: Uncategorized

Optimize Campaigns for Future Conversions – Proven Formula for Optimizing Nazis

Campaign optimization is a major task and responsibility of a campaign team because optimization logic decides the return on ad spend at the end of the month. Optimization logic should contain a lever to manage CPA/ROAS whenever necessary. It is difficult for the optimization team alone to create an optimization logic with a flexible lever

Continue Reading…

Category: Uncategorized

Consider Attribution Model before Optimize for Offline Sales with Adwords

Google has introduced offline conversion tracking for Adwords. It is said to become a big influence in many businesses that deal with Adwords. We had a chance to measure offline conversions with universal analytics and import them to Adwords, but there were few difficulties to do so. Google Analytics records last click attribution on default

Continue Reading…