Category: shopper psychology

“Human Image” on a website can kill conversions – but how?

Human Faces have been used in every means of advertisement for the past centuries. Without a doubt, human faces in advertisements attract our attention before anything else, and it increases when it is a well-known face, such as a celebrity. Faces are the most important visual stimuli we perceive, and the brain can identify a

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Category: shopper psychology

Marketing to the “Long Term Memory” – How to Not Waste Advertising Money

  Our brain contains two types of memories, which are short-term memory (or working memory) and long-term memory. Short-term memory is the short time we remember something before either dismissing it or transferring it to long-term memory. As marketers, we don’t want only to talk to short-term memory and waste our effort. Before everything, it

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