Category: Remarketing

Tallest Christmas Tree – What’s in it for travel marketers

The tallest Christmas tree was completed successfully with a Guinness record. Every time I hear about the tallest Christmas tree as the big thing in Sri Lanka, I have the same question: “What’s in it for travel marketers?” This is a rare opportunity, where marketers can reach potential customers who are reading about this digitally

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Category: Remarketing

Google Analytics Smarter Remarekting Guide

Recently Google launched smarter remarketing with Google Analytics. Now we have three types of remarketing lists. General Remakreting Similar audience adwords Smarter remarekting Google Analytics   General remarekting General remarekting lists can be built with Google Analytics or with Google Adwords. Advertisers are smart enough to leverage visitor data to target them timely with very

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