Category: Google

eCommerce Funnel Optimization Insights with Enhance eCommerce

Enhance eCommerce empowers web analysts with a new set of reports and capabilities to gain more meaningful insights easily. if you don’t use this feature, it is high time to use it. While reading Avinsha’s blog, I found he explains the value of the enhance eCommerce setup and its possibilities. So, I thought I would

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Category: Google

Predict Conversions using “Pages per Sessions” (Most Neglected KPI)

When we talk about engagement, pages per session is a key metric to focus and measure. Pages per session reflects how many pages visitors view during their session, which means more engagement. If a user really wants to engage with your website, he may visit more than one page. Also, this is a good indication

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Category: Google

Optimize Campaigns for Future Conversions – Proven Formula for Optimizing Nazis

Campaign optimization is a major task and responsibility of a campaign team because optimization logic decides the return on ad spend at the end of the month. Optimization logic should contain a lever to manage CPA/ROAS whenever necessary. It is difficult for the optimization team alone to create an optimization logic with a flexible lever

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Category: Google

Agency’s Biggest Lie Revealed About Conversion Optimizer

  Biggest Lie : Conversion optimizer is working well for lead gen campaign. Conversion Optimizer (Target CPA bidding) is a cool feature, which uses machine learning to automatically target visitors who are more likely to convert. This is a good opportunity to leverage Google’s engine to drive more conversions for lower cost. Target CPA bidding

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Category: Google

Web analysts FAIL not knowing this tactic to derive insights

The value of a web analyst has increased exponentially, since digital businesses are emerging all over the world and every business needs digital campaigns. Businesses can depend on a web analyst if he is doing the right job to add value to the business. He can add value to marketing efforts, product development, budgeting, and

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Category: Google

Multi-Property Attribution Model –Hotel Marketers Can’t Ignore It Anymore

Measuring campaign success across multiple channels is essential to gaining insight to invest on each channel. Nowadays, common buzz word is multi-channel attribution, even though marketers don’t practice it. Multi-channel attribution discusses profitability of each channel while considering the channel position in the customer’s journey. Channel positions vary from the first click, last click through

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Category: Google

Read Google Analytics Client ID(CID) Using Google Tag Manager and Assign to a Custom Dimension

Google Universal Analytics has introduced client id as the cookie variable. Client id is a unique identifier for each user or a browser. If we are able to track the cid as a custom dimension in the universal analytics then we can find the individual action of each visitor such as pageview, events etc… With

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Category: Google

Obama’s name and face photo can be used in Google ads

Google is to launch face photo option within the Google ads but funny thing is people can use fake photos to motivate users to buy their product. For an example they can use celebrity photo to review about beauty products. I just created an image using Obama’s face to demonstrate the concept. Anyway I believe

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Category: Google

Speaking Engagment with Google Day Sri Lanka

Google Sri Lanka has organized G|Day program to transfer and share knowledge to Sri Lankans. There were two sessions in the program, one program from GBG and another program from GDG that is Google Developer Group. I got an opportunity to speak in GDG about App analytic using Google Universal Analtycis. Audience had good understanding

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Category: Google

CPA in Adwords/Facebook Could Be Misleading

Google Adwords are being utilized by advertisers to assist in the marketing of their products and their businesses. Optimization of the campaign raises the markup value as well as conversion volume. The successful way of running a business online is to use KPIs to measure success. The main parts of KPIs are volume and markup

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