Category: Conversion Tracking

Multi-Property Attribution Model –Hotel Marketers Can’t Ignore It Anymore

Measuring campaign success across multiple channels is essential to gaining insight to invest on each channel. Nowadays, common buzz word is multi-channel attribution, even though marketers don’t practice it. Multi-channel attribution discusses profitability of each channel while considering the channel position in the customer’s journey. Channel positions vary from the first click, last click through

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Category: Conversion Tracking

Track Paypal Conversion (100%) with Google Universal Analytics with The Demography

I had a problem in my head for a long time about Adowrds conversion and PayPal payments. Both companies aren’t going together to help business owner to track PayPal payment as a conversion in Google Adwords and Google Analytics. There are two cases in PayPal transactions that we are experiencing   Customer pays via PayPal

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Category: Conversion Tracking

Google Universal Analytics isn’t Linking Offline and Online User Properly

In this post I am going to show you GUA isn’t working to link offline user and online user unless we fire an offline event within the same session(30 min). After Google Universal Analytics beta version was announced by Google my head filled with new ideas and with new products. We started to build systems

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