Category: Conversion Optimization

eCommerce Funnel Optimization Insights with Enhance eCommerce

Enhance eCommerce empowers web analysts with a new set of reports and capabilities to gain more meaningful insights easily. if you don’t use this feature, it is high time to use it. While reading Avinsha’s blog, I found he explains the value of the enhance eCommerce setup and its possibilities. So, I thought I would

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Category: Conversion Optimization

Predict Conversions using “Pages per Sessions” (Most Neglected KPI)

When we talk about engagement, pages per session is a key metric to focus and measure. Pages per session reflects how many pages visitors view during their session, which means more engagement. If a user really wants to engage with your website, he may visit more than one page. Also, this is a good indication

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Category: Conversion Optimization

Optimize Campaigns for Future Conversions – Proven Formula for Optimizing Nazis

Campaign optimization is a major task and responsibility of a campaign team because optimization logic decides the return on ad spend at the end of the month. Optimization logic should contain a lever to manage CPA/ROAS whenever necessary. It is difficult for the optimization team alone to create an optimization logic with a flexible lever

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Category: Conversion Optimization

How do Pakistani E-commerce suffer from not having a CRO expert?

Ecommerce in Pakistan has been continuously growing over the last few years and shows a promising growth. With the 190 population in Pakistan, ecommerce players have a big opportunity to create billion dollar businesses.  In India, Flipkart and Amazon raised 1B+ dollar investments for their expansions. Since Pakistan is an emerging country in terms of

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Category: Conversion Optimization

Agency’s Biggest Lie Revealed About Conversion Optimizer

  Biggest Lie : Conversion optimizer is working well for lead gen campaign. Conversion Optimizer (Target CPA bidding) is a cool feature, which uses machine learning to automatically target visitors who are more likely to convert. This is a good opportunity to leverage Google’s engine to drive more conversions for lower cost. Target CPA bidding

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Category: Conversion Optimization

Web analysts FAIL not knowing this tactic to derive insights

The value of a web analyst has increased exponentially, since digital businesses are emerging all over the world and every business needs digital campaigns. Businesses can depend on a web analyst if he is doing the right job to add value to the business. He can add value to marketing efforts, product development, budgeting, and

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Category: Conversion Optimization

“Human Image” on a website can kill conversions – but how?

Human Faces have been used in every means of advertisement for the past centuries. Without a doubt, human faces in advertisements attract our attention before anything else, and it increases when it is a well-known face, such as a celebrity. Faces are the most important visual stimuli we perceive, and the brain can identify a

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Category: Conversion Optimization

Multi-Property Attribution Model –Hotel Marketers Can’t Ignore It Anymore

Measuring campaign success across multiple channels is essential to gaining insight to invest on each channel. Nowadays, common buzz word is multi-channel attribution, even though marketers don’t practice it. Multi-channel attribution discusses profitability of each channel while considering the channel position in the customer’s journey. Channel positions vary from the first click, last click through

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Category: Conversion Optimization

CPA in Adwords/Facebook Could Be Misleading

Google Adwords are being utilized by advertisers to assist in the marketing of their products and their businesses. Optimization of the campaign raises the markup value as well as conversion volume. The successful way of running a business online is to use KPIs to measure success. The main parts of KPIs are volume and markup

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