Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

eCommerce Funnel Optimization Insights with Enhance eCommerce

Enhance eCommerce empowers web analysts with a new set of reports and capabilities to gain more meaningful insights easily. if you don’t use this feature, it is high time to use it. While reading Avinsha’s blog, I found he explains the value of the enhance eCommerce setup and its possibilities. So, I thought I would

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Tallest Christmas Tree – What’s in it for travel marketers

The tallest Christmas tree was completed successfully with a Guinness record. Every time I hear about the tallest Christmas tree as the big thing in Sri Lanka, I have the same question: “What’s in it for travel marketers?” This is a rare opportunity, where marketers can reach potential customers who are reading about this digitally

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Predict Conversions using “Pages per Sessions” (Most Neglected KPI)

When we talk about engagement, pages per session is a key metric to focus and measure. Pages per session reflects how many pages visitors view during their session, which means more engagement. If a user really wants to engage with your website, he may visit more than one page. Also, this is a good indication

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Optimize Campaigns for Future Conversions – Proven Formula for Optimizing Nazis

Campaign optimization is a major task and responsibility of a campaign team because optimization logic decides the return on ad spend at the end of the month. Optimization logic should contain a lever to manage CPA/ROAS whenever necessary. It is difficult for the optimization team alone to create an optimization logic with a flexible lever

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

How do Pakistani E-commerce suffer from not having a CRO expert?

Ecommerce in Pakistan has been continuously growing over the last few years and shows a promising growth. With the 190 population in Pakistan, ecommerce players have a big opportunity to create billion dollar businesses.  In India, Flipkart and Amazon raised 1B+ dollar investments for their expansions. Since Pakistan is an emerging country in terms of

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Agency’s Biggest Lie Revealed About Conversion Optimizer

  Biggest Lie : Conversion optimizer is working well for lead gen campaign. Conversion Optimizer (Target CPA bidding) is a cool feature, which uses machine learning to automatically target visitors who are more likely to convert. This is a good opportunity to leverage Google’s engine to drive more conversions for lower cost. Target CPA bidding

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Web analysts FAIL not knowing this tactic to derive insights

The value of a web analyst has increased exponentially, since digital businesses are emerging all over the world and every business needs digital campaigns. Businesses can depend on a web analyst if he is doing the right job to add value to the business. He can add value to marketing efforts, product development, budgeting, and

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

“Human Image” on a website can kill conversions – but how?

Human Faces have been used in every means of advertisement for the past centuries. Without a doubt, human faces in advertisements attract our attention before anything else, and it increases when it is a well-known face, such as a celebrity. Faces are the most important visual stimuli we perceive, and the brain can identify a

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Marketing to the “Long Term Memory” – How to Not Waste Advertising Money

  Our brain contains two types of memories, which are short-term memory (or working memory) and long-term memory. Short-term memory is the short time we remember something before either dismissing it or transferring it to long-term memory. As marketers, we don’t want only to talk to short-term memory and waste our effort. Before everything, it

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Author: Niroshan

Interesting about web analytics,AB testing, Affiliate marketing and anything that generate traffic.

Multi-Property Attribution Model –Hotel Marketers Can’t Ignore It Anymore

Measuring campaign success across multiple channels is essential to gaining insight to invest on each channel. Nowadays, common buzz word is multi-channel attribution, even though marketers don’t practice it. Multi-channel attribution discusses profitability of each channel while considering the channel position in the customer’s journey. Channel positions vary from the first click, last click through

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