Month: December 2016

Predict Conversions using “Pages per Sessions” (Most Neglected KPI)

When we talk about engagement, pages per session is a key metric to focus and measure. Pages per session reflects how many pages visitors view during their session, which means more engagement. If a user really wants to engage with your website, he may visit more than one page. Also, this is a good indication

Continue Reading…

Month: December 2016

Optimize Campaigns for Future Conversions – Proven Formula for Optimizing Nazis

Campaign optimization is a major task and responsibility of a campaign team because optimization logic decides the return on ad spend at the end of the month. Optimization logic should contain a lever to manage CPA/ROAS whenever necessary. It is difficult for the optimization team alone to create an optimization logic with a flexible lever

Continue Reading…

Month: December 2016

How do Pakistani E-commerce suffer from not having a CRO expert?

Ecommerce in Pakistan has been continuously growing over the last few years and shows a promising growth. With the 190 population in Pakistan, ecommerce players have a big opportunity to create billion dollar businesses.  In India, Flipkart and Amazon raised 1B+ dollar investments for their expansions. Since Pakistan is an emerging country in terms of

Continue Reading…