Month: May 2016

Agency’s Biggest Lie Revealed About Conversion Optimizer

  Biggest Lie : Conversion optimizer is working well for lead gen campaign. Conversion Optimizer (Target CPA bidding) is a cool feature, which uses machine learning to automatically target visitors who are more likely to convert. This is a good opportunity to leverage Google’s engine to drive more conversions for lower cost. Target CPA bidding

Continue Reading…

Month: May 2016

Web analysts FAIL not knowing this tactic to derive insights

The value of a web analyst has increased exponentially, since digital businesses are emerging all over the world and every business needs digital campaigns. Businesses can depend on a web analyst if he is doing the right job to add value to the business. He can add value to marketing efforts, product development, budgeting, and

Continue Reading…

Month: May 2016

“Human Image” on a website can kill conversions – but how?

Human Faces have been used in every means of advertisement for the past centuries. Without a doubt, human faces in advertisements attract our attention before anything else, and it increases when it is a well-known face, such as a celebrity. Faces are the most important visual stimuli we perceive, and the brain can identify a

Continue Reading…