Month: April 2016

Marketing to the “Long Term Memory” – How to Not Waste Advertising Money

  Our brain contains two types of memories, which are short-term memory (or working memory) and long-term memory. Short-term memory is the short time we remember something before either dismissing it or transferring it to long-term memory. As marketers, we don’t want only to talk to short-term memory and waste our effort. Before everything, it

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