Month: April 2014

Read Google Analytics Client ID(CID) Using Google Tag Manager and Assign to a Custom Dimension

Google Universal Analytics has introduced client id as the cookie variable. Client id is a unique identifier for each user or a browser. If we are able to track the cid as a custom dimension in the universal analytics then we can find the individual action of each visitor such as pageview, events etc… With

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Month: April 2014

Google Analytics Smarter Remarekting Guide

Recently Google launched smarter remarketing with Google Analytics. Now we have three types of remarketing lists. General Remakreting Similar audience adwords Smarter remarekting Google Analytics   General remarekting General remarekting lists can be built with Google Analytics or with Google Adwords. Advertisers are smart enough to leverage visitor data to target them timely with very

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