Month: September 2013

Consider Attribution Model before Optimize for Offline Sales with Adwords

Google has introduced offline conversion tracking for Adwords. It is said to become a big influence in many businesses that deal with Adwords. We had a chance to measure offline conversions with universal analytics and import them to Adwords, but there were few difficulties to do so. Google Analytics records last click attribution on default

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Month: September 2013

Speaking Engagment with Google Day Sri Lanka

Google Sri Lanka has organized G|Day program to transfer and share knowledge to Sri Lankans. There were two sessions in the program, one program from GBG and another program from GDG that is Google Developer Group. I got an opportunity to speak in GDG about App analytic using Google Universal Analtycis. Audience had good understanding

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