Finally Google introduces a solution for SEO folks to add, edit or remove tags without getting help from their web team. This will definitely help those who are continually experimenting with their website and change tags frequently. Now they don’t need to get help from some web professional or access the whole source code just to get the tags changed and hence save time to perform some other analysis or testing which can be more important. In case someone wants to revert the changes made, no need to get to a helpdesk because Google Tag Manager creates successive versions of the page and you just have to make a click to revert the action.
The best part of Google Tag Manager is that besides being stated as not working, the tracking part is well interfaced with the tag manager and soon AB testing is also coming up to gear up the AB testing campaigns and improve CRO (Conversion Rate Optimization) to strengthen your position.
Step by Step Guide
First of all visit the page http://www.google.com/tagmanager/ and explore the website to know about various features and services. Once you have gone through all the details, login with your Google account and wait for being redirected to the following window
Uncheck the box for sharing data with Google. Why would we give free data to Google? Google isn’t fare for SEO folks (mainly by hiding keyword data in Google Analytics) so we can also be a bit strict to Google. In the account name box, you can enter the website name directly as there is the option of attaching any number of websites with a single Google account. (Sounds Good, Isn’t It?)
The next few steps are as easy as ABC, just as any other online form, fill in the details asked for in the form and your account is created.
Following examples are the snapshots of steps completed while creating my account and they will help you properly understand the proceedings so that you don’t end messing up the setup process. In the following image you can see a unique code, which is the GTM-TLC5 that is the identification code for my new account. I am going to use this code with my Word-Press blog. It is just a matter of a plug-in and no need to go for web team to change the source code.
Install the plug-in called Google tag manager. Earlier it was not possible to use plug ins with Word Press content but now we are lucky enough to have plug-ins in Word-Press just after Google tag manager was launched and this is something which defines the real power of open source market.
After activating the plug-in go to settings > general tab and scroll down. You can see a space to add a unique account code; in that space copy-past your code and save the settings.
It is almost done! Tracking code is installed successfully for tag manager. Next step is to add Google analytics code through the tag manager. Click on the overview from the left side panel and you will get a screen like as below-
Click the “new tag” button on upper right corner. Give a name to the tag and select the Google analytics template from the drop down menu. Check the image as shown below-
Just after selecting Google analytics template you will receive few additional options. First and foremost include the web property id which is a unique ID for any Google analytics profile. You can get it from your Google analytics account.
Any newly added tag needs rules to start working. From other options click on “add rule to fire tag” and from the popup tick all URLs and save the setting for rule and for new tag.
You have created the new tag successfully and will be shortly redirected to a page that shows tag details.
The tag is not installed just by creating it. Instead we have to publish a new version to start work. From left side panel click Versions and create a version by clicking the tab on the upper right corner. Finally save and publish the new version you created with analytic code.
After successfully integrating the Google analytics code we need to check whether it’s installed or not. Because if you miss even a single step from above the Google tag manager won’t work successfully.
Verify Tag manger installation within few seconds
This is all you need to know about Google tag manager setup but you need to check whether you did it correctly or not. What do you think? Do you have to wait few hours to see Google analytics gathering data or not? If you add Google analytics through tag manger, analytics still shows you as tracking is not installed.
This is the way to verify it. Go to Analytics and go to real time visitor showing panel and refresh your web site. What do you see?
Hurrah!!! Analytics is tracking my visits properly so Google tag manger and Google Analytic Tag are working properly. Now you can enjoy the Google tag Manger and add more tags and test with your site. You can use the preview tool to check before publishing any custom tags.
This way you can successfully setup a Google tag manager in integration with the Google Analytics without getting help from any expert and get it working instantly. The tracking part is always helpful to check whether the integration is properly working or not.